abuD
Case Study

Abu Dhabi Department Of Culture & Tourism – Story Telling & Amplification

Our Scope – To use a selection of talent/media partners to strategically push the message that the city of Abu Dhabi was ripe for tourism.

Dubai had for long been seen as the default tourist destination in the UAE/Middle East. With a huge investment in F1 and the development of attractions such as the Louvre and Yas Island, the Abu Dhabi tourism authority had the pressure and task of creating a strategy/activation that effectively showcased the unique experiences that the capital city had to offer.
 
The expectation was that through heightened media awareness the tourism industry would see a steady increase in activity, creating a second entertainment city within the UAE. Our role would be to leverage our international talent relationships to deliver a host of celebrities at minimal cost to the client.

Our success would be measured in our ability to deliver the following results:

Abu Dhabi Department Of Culture & Tourism – Story Telling & Amplification

Our Scope – To use a selection of talent/media partners to strategically push the message that the city of Abu Dhabi was ripe for tourism.

Dubai had for long been seen as the default tourist destination in the UAE/Middle East. With a huge investment in F1 and the development of attractions such as the Louvre and Yas Island, the Abu Dhabi tourism authority had the pressure and task of creating a strategy/activation that effectively showcased the unique experiences that the capital city had to offer.
 
The expectation was that through heightened media awareness the tourism industry would see a steady increase in activity, creating a second entertainment city within the UAE. Our role would be to leverage our international talent relationships to deliver a host of celebrities at minimal cost to the client.

Our success would be measured in our ability to deliver the following results:

1

2

3

A host of credible international talent that truly represented the spirit of the city.

Heightened international media/consumer awareness that lead to an increase in tourism. 

The opportunity to repeat and scale the initiative in future years. 

  1. A host of credible international talent that truly represented the spirit of the city.
  2. Heightened international media/consumer awareness that lead to an increase in tourism. 
  3. The opportunity to repeat and scale the initiative in future years. 

Utilising our strong talent and management relationships, we would source and secure 3-4 international celebrities. A first class hospitality package would be created and offered in exchange for extensive social media support. 

Although there were no talent fees paid for activations, travel and hospitality would need to be covered as part of the overheads. Agency fees were the only other financial obligation.

Utilising our strong talent and management relationships, we would source and secure 3-4 international celebrities. A first class hospitality package would be created and offered in exchange for extensive social media support. 

Although there were no talent fees paid for activations, travel and hospitality would need to be covered as part of the overheads. Agency fees were the only other financial obligation.

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